THE BUSINESS PROJECT MEMORANDUM
(One page executive summary, and an eight
to ten page double-spaced text)
THE OUTLINE:(Due on or before November 9, 1998 at 7:00 p.m. Pacific Time)
1. The Purpose:
The purpose of the Business Project Memorandum is to force you to consolidate and synthesize the information gathered from the course into an organized, professional business proposal. Your Outline
should address points 2 to 7 in detail.
2. Your Role:
You are to assume the role of a professional consultant from Country "A". Country "A" may be any country of the world (i.e., the United States, Chile, or Japan). Your boss or client has selected you
to provide a detailed Business Project Memorandum for a fictitious or real business transaction that is being considered between two competing Latin America countries.
3. Your Assignment:
You are to choose the type of the transaction (i.e., From exporting Mexican glass products to Colombia or Puerto Rico; to importing Chilean wine into Costa Rica or Venezuela; to bringing in a German
automobile engineer to work in Volkswagen of Mexico or Volkswagen of Brazil; to making sophisticated portfolio or direct investments in the Cayman Islands or Panama).
4. Scope of Assignment:
In addition to deciding the type of transaction, you are to decide the extent or scope of the transaction (i.e., from giving an overall report on the possibilities of exporting Argentine meat to Bolivia or
Peru - from first determining if there is a market, to recommending the formation of Carne Gauchos S.A. de C.V. , to determining the port of entry, to the type of transportation to be used (air or boat), to
obtaining the necessary permits; OR, on the other hand, you can deal specifically with one minute problem particular to your transaction - how to get the Mexican glass manufacturer to actually send its
products through a Just In Time Inventory schedule to Colombia or Chile ).
5. Objective and Strategy of Business Plan:
You must clearly set forth the objective you wish to obtain, and how you plan to obtain that objective.
6. Indicate Likely Problems or Difficulties:
Not even the best business plan will guarantee that the business venture will escape difficulties, problems, or unforeseen hardships. So list the likely difficulties which may be encountered, how to avoid them, and finally, how to overcome them should they arise.
7. Give a Final Assessment or Conclusion:
Give your client or boss a summation of the previous six points and advise him or her of why you think your plan will succeed or not.